Evolution :
The idea of evolution of workplace has redefined the habitat for humans
today. Gone the days, when man had to rely on his animal instincts to
the clichéd "survival of the fittest". Today the Social
animal has evolved to a different realm proving his most important asset
"the Human Capital".
The world we look around, the products, inventions, and lifestyles stand
testimonial to his evolution. Never in the history had man been this
superior in his evolved being. Today as it has for years, the habitat
serves a sequence of events that are determine the functionality of
the 'Human Capital'
The evolution has left its marks in the business environment. The transformation
began with Trade winds, worked its way to an industrial revolution and
now - A knowledge based economy. It is significant that Man has treaded
over a human value chain that has put us on a continuous trail of evolving
values. These are the building blocks of any society or organization
that fosters growth.
Corporation DNA :
Large organizations and Brands are built upon a Core value system that
prove to be the DNA of their identity. You can see this in their products,
services, transactions. It even transcends all the way to their telephone
calls. These are the values that any corporation would nurture to the
least of its employees as a means for them to remain in the evolution
process.
It is imperative for any organization to remind their employees about
the founding values or to induct a new incumbent about these values.
These situations demand a value transition of the company, from a point
A to a progressive one. All of this - A display of human capital
in the broadest sense.
Motivation :
As with any other habitat, the business environment defines you to both,
an artificial or a natural selection. The ability to evolve out of any
challenging environment will decide survival or excellence. The
industry demands change and so do you. You align with your values more
often and integrate your human capital with it.
This alignment of human capital is internal. In more tangible terms,
the sources of motivation for such a program are :
* Internal Branding as a cost-effective element in retaining and integrating
new talent.
* Alternate showcase in winning business
* Lower Absenteeism - Your Work Life Balance system
Human Resource Oriented - Internal Brand Alignment
To align the human workforce to the desired values and objectives, an
internal communication exercise is devised to enlighten and motivate
them towards the said objectives. They will be exposed to communication
in a subtle and all encompassing form.
Human Sync Key Components
1. Work built around the Primary Target(s)
Senior Management : To build trust towards the team.
The Team : To build the habitat pride as well as seamless internal
vision alignment.
2. Preservation of your Distinctive Core Competencies
Core Brand Character Preservation
Your Team(s) Adjective
3. Benefit delivered from HR perspective
Qualitative / Quantitative Benefits to Employees
Professional Recognition
Organizational relevance
Overall Organizational Impact
4. Works with existing areas to create impact before spawning new
elements.
Pertaining Brand Touch Point Strategy :
Your human capital's perception needs to be driven. Driven
from reality. Our touch point strategy will be built around key elements
in your existing process. As a result, your brand actions are incorporated
into your employee(r) existing duties.
Human Sync Advantage
1. Central focus on Individual(s) habitat.
2. Built to be embraced and engaged by all levels of hierarchy.
4. Cohesive and consistent communication.
5. Quantifiable Results from existing metrics.
6. One size does not fit all approach. A differential study on target
audience's energy level is taken to custom tune the touch point strategy.
7. HR issues inter-linked with other issues of organizational success
(eg. Strategy driving actions such as Corporate Social Responsibility)
8. A bottom up approach to talking to your target audience in a non
invasive manner.
Deliverables
Touch Point Strategy
Non invasive elements are built to resonate with the touch point strategy.
The touch point strategies are built to make a gentle inception into
your habitat, on a reaction driven emotional quotient.
Visual Cues
Consistent Communication Collateral
New Media Brand Supplements
Brand Presentation
Mentorship Videos
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