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Head START lite |
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One of the most important assets that need to be built into a startup
is its brand. It gives the brand a level of individuality in a world
where similarity doesn't work anymore. The brand is a symbol of the
loyalty that a customer can relate to from time to time. It is a symbol
of trust, ease of adaptability and most importantly risk perception.
The Head Start lite program is one which keeps all of the above in mind.
At Fourteen Strategic Brand Consulting, we understand the need for a
brand both inside and outside your organization. The right time to begin
your branding is when its still in a conceptual stage. It is important
to remember that a brand begins when its perception begins. With our
proven BRAND PROGNOSIS™,
we zone in on your target company vision and align the brand promise
along he same lines. The basic brand package comes with solutions to
establish your brand name, its primary traits among target customers
and a lean internal brand identification program. The primary target
of the entire exercise is to make sure that your brand is a reflection
of your firm's positioning.
. Naming convention study
. Naming adaptability
. Name Ergonomics - A study
. Stationery
. Brand identity manual
. Brand book
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