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Brand ALIGN lite |
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Most companies know who their preferential customers as well as their
business positioning. The Brand ALIGN lite program is a basic internal
brand exercise. At Fourteen Strategic Brand Consulting, we give top
priority to a company's values. The brand alignment program ensures
that the identity and values made at the top management level, transcends
to all levels in the organization. The concept of brand metrics comes
handy in this area, where a competitive study is made to cite gaps where
this internal alignment does not exist. Our brand alignment exercise
involves graphic motivation of the values and the measures to be adhered
at various hierarchies of the firm. Another turnkey solution that is
offered at this level is our Mind READ™ program. We use the consumers'
perception of the firm's internal operation to study and strengthen
areas which need attention.
. Mood Boards
. Employee videos
. Curtain Risers
. Motivation boards
. Mind READ™ case study
. Brand Strategy |
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