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Product of the Month |
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| HUMAN SYNC - Human resource
and internal brand alignment solutions to ensure increased market value. |
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Overview |
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The primary factor in being a successful corporate today is alignment.
Alignment, of your position to your target audience's perception. At Fourteen Strategic Brand Consulting,
we aim to understand a well-defined target audience's decision process
or identifying a crucial USP for your products.
The primary reason why most corporate progressions do not peak is because
most of the campaigns are done from a mass media point of view. In reality,
most of these creative sales promotions are directed at a larger, more
generalized audience. At Fourteen,
we take your brand very seriously. We believe that the target audiences'
demand is never direct, but derived.
Be it corporate houses ranging for IPO ventures, startups for VC ventures
or internal brand alignment - We understand that each business has its
unique complex buying process. Our teams use our proven BRAND
PROGNOSIS™ to build a brand strategy for your turn-key projects
towards the specific target audience. In the end, it about making your
company chalk one up.
Go PUBLIC - IPO presentation with message, strategy
and IPO road-show story.
Head START - Branding, ideation and launch of your
Startup company.
Brand ALIGN - Align your company on its vision and
values.
Communicate IMPACT - Communicate across all platforms,
across all media.
What do our packages mean
Lite - The basic package. It is the first step towards a larger change
in your business.
180 - Typically what one can see in the 180 degree plane. Any change
that is visible to the naked eye.
370 - Incorporates thought process and changes at a strategy level.
Involves data driven company alignment.
Sense SQUARED™
It is an analysis of the 5 human senses. It involves study of how clients
co-relate the 5 senses to your brand experience. The senses of touch,
taste, sight and hearing. We take our creative production to appeal
to all of the 5 senses and draw out the strategy so that the customer
has a wholesome experience that he/she can relate to. Our market study
program collaborates with top marketing research firms in your area
of expertise and we give you a completely rational data driven strategy. |
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| " The company
does not equate everything with money. They think
ahead, travel a lot and are bursting with ideas
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Madhav Das, CEO,
Southside film magazine |
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