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| Case Studies |
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| VU Solutions |
OVERVIEW
Branding inherently means imparting an identity to an organization.
This means taking into account the beliefs and core values of the organization.
Mr. Vinay Kumar came to us with the idea of wanting to create an image
for his organization. He has a dynamic and ebullient personality. It
was exactly these elements that we wanted to infuse into his brand.
This was a complete branding operation from the ground up. Right from
generating the name of the company. The main task at hand was to come
up with a fresh perspective as our client stood for change and innovation.
The organization had to have its founder's identity, yet maintain an
international professional look. It had to be creativity balanced with
credibility. Our angle was to use bold colors and strong fonts that
echoed spontaneity in every aspect of the company's corporate identity.
We were given a free hand creatively and our client was delighted with
the end result.
FACT ANALYSIS
Our client wanted an identity which would command attention at a glance.”
Using uncommon colors was the first step in molding the identity as
nothing speaks louder than color”Killivalavan Solai, Director.
The logo had to be some thing that would be impossible to mistake. The
catch line had to be witty. An overall approach that screamed innovation
was our angle for this project. Innovation mainly because the firm itself
was an I.T solutions provider. This design philosophy extended to the
stationary, the cards and the advertisement campaign. The key here was
striking a balance between all the creativity and the professional image.
SOLUTION IMPLEMENTATION
The logo VU was the final choice. It was derived from the founders
name as well as its phonetic association with word view. The tag line
“ We get IT done” carried forward the theme of being sharp
and very urbane. The color used was a vibrant shade of purple. This
enhanced the overall appeal of the package and also added a touch of
elegance. The stationary was a reflection of the company's bold attitude.
The advertisement campaign was very design centric with a leaning towards
sharp features. We successfully managed to make the brand’s persona
an accurate depiction of its founder. |
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