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| Brand Prognosis™ |
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Our proven BRAND
PROGNOSIS™ is a four pronged approach. We take
into consideration,
1. Client based stake-holder values
2. Target audience oriented market research
3. Competitor and brand relevance study
4. Intuitive brand touch point strategy
BRAND PROGNOSIS™
is an iterative procedure that ensures that your brand
lives up to the brand promise. The final stage of the
BRAND PROGNOSIS™, the touch point strategy, ensures
that the step-wise methodologies put to use, ensure
that your brand addresses key issues in delivering a
streamlined identity. This brand promise, the way we
see it is ensuring the basic understanding between your
position and your brand. In simpler terms, we make sure
that your customer understands at you, the way you want
to be understood. The key to launching a brand is to
for it to identify with cultural differences and adapt
to them. The brand is a highly emotional area and the
metrics associated to it must be scaled to the optimum
level.
BRAND PROGNOSIS™
Client based
stake-holder values
. Existing brand value
. Company's Strengths
. Company Vision
. Target for project
. Domain of expertise
Mind READ™
. Essence of target audience
. Trends
. Emotional quotient
. Market demand
. Existing supply
. Luxury / necessity demarkation
. Perceived industry Pros and Cons
. Community site based interaction
Competitor
and Brand Relevance Study
. Analyst Insight
. Industry specialist
. Supply demand equation
. Brand Positioning
. Need/Luxury Analysis
Intuitive
Brand Touch Point Strategy
. Custom Tailored Strategy
. High quality Creative Production
. Domain knowledge
. Leveraging Strengths
. Immediate/Long term goals
What
do our packages mean
Lite - The basic package. It is the first step towards
a larger change in your business.
180 - Typically what one can see in the 180 degree plane.
Any change that is visible to the naked eye.
370 - Incorporates thought process and changes at a
strategy level. Involves data driven company alignment.
Sense SQUARED™
It is an analysis of the 5 human senses. It involves
study of how clients co-relate the 5 senses to your
brand experience. The senses of touch, taste, sight
and hearing. We take our creative production to appeal
to all of the 5 senses and draw out the strategy so
that the customer has a wholesome experience that he/she
can relate to. Our market study program collaborates
with top marketing research firms in your area of expertise
and we give you a completely rational data driven strategy. |
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